No matter what you sell, getting prospective customers to buy doesn’t happen in an instant.
Instead, the sales process unfolds in stages: Warming up cold prospects to the idea of spending their
hard-earned cash on your products and priming them for purchases in the future.
Unfortunately, in today’s climate of low trust and fierce competition … that’s no easy task.
In fact, if you’ve ever sold a product or service, you already know how frustrating and painful creating
a genuinely valuable offer can be only to have it disappear into the wasteland of failure.